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We are a next-generation consumer goods company building crave-worthy brands
  • Better Design
  • Better Product
  • Better Lifestyle


Reusable water bottles for active urban


Accessories built on the Apple


Luggage for hyper-mobile travelersLaunching Soon


Modern cookware and decor for the vibrant Indian lifestyleLaunching Soon

Our strength

We are the creators & operators of digitally native vertical brands, powered by a tech-enabled growth infrastructure that spans supply chain, creative, marketing and sales to rapidly develop & scale modern consumer brands.

We identify consumer needs through various research methods including interviews

We design for real life, and real impact to a consumers life

We work with the world's top 3 manufactures in each category

We built to provide one-day delivery pan India

We are pionners in D2C with 40+ years of combined experiences

Tech-enabled infrastructure to rapidly scale mulitple consumer brands

We belive in video-first marketing, creating video content tailored for each stage of the buyer journey

Founding Team

Siddharth Gadodia

Founder & CEO

6+ years of experience in creating, building & scaling brands in the D2C space. Passion for changing the game in the consumer products industry in India


Young Yun

Co-Founder I Chief Revenue Officer & Global MD

Sold, led, and completed $1.55 Billions in sales for Spigen, Tridge & Rokit. Built a team 118 across 16 countries. Sourced & developed 2,319 products


Bret Recor

Chief Creative & Product Officer

Founder and creative director of the award winning design studio Box Clever, which is renowned for building category-leading brands including Away luggage, Caraway cookware


Himanshi Tandon

Co-Founder, Chief Marketing Officer

Strategic marketer with 12+ year of experience. Worked for Adidas group for 8 years  & played a stellar role in building Reebok 


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Come Join Us!

We are growing fast and need a high performing team to challenge the legacy brands.

It isn't for everyone! But if you think you are the best in what you do, please reach out to us.